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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing

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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing - Newman, Bruce I, Dr.
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A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

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    eBook icon EPUB eBook The Marketing Revolution in Politics

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    • Title: The Marketing Revolution in Politics by Bruce I. Newman
    • Publisher: University of Toronto Press
    • Print ISBN: 9781442647992, 144264799X
    • eText ISBN: 9781442669741
    • Edition: 2016 1st edition
    • Format: EPUB eBook
    $26.37
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