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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing

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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing - Newman, Bruce I, Dr.
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A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing 2016, Rotman-Utp Publishing, Toronto, ON

ISBN-13: 9781442647992

Hardcover