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The Manager's Guide to Competitive Marketing Strategies

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The Manager's Guide to Competitive Marketing Strategies - Paley, Norton
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The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth.

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The Manager's Guide to Competitive Marketing Strategies 2006, Thorogood

ISBN-13: 9781854183651

3rd edition

Trade paperback

Manager's Guide to Competitive Marketing Strategies 2006, Thorogood, London

ISBN-13: 9781854183705

3rd edition

Hardcover

Manager's Guide to Competitive Marketing Strategies 1990, AMACOM/American Management Association

ISBN-13: 9780814477489

Trade paperback

The Manager's Guide to Competitive Marketing Strategies 1989, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814459102

Hardcover