Norton Paley

Norton Paley has brought his world-class experience and unique approach to business strategy to some of the global community's most respected organizations. Having launched his career with publishers McGraw-Hill and John Wiley & Sons, Paley founded Alexander-Norton Inc, bringing successful business techniques to clients around the globe including the international training organization Strategic Management Group, where he served as senior consultant. Throughout his career Paley has trained...See more

Norton Paley has brought his world-class experience and unique approach to business strategy to some of the global community's most respected organizations. Having launched his career with publishers McGraw-Hill and John Wiley & Sons, Paley founded Alexander-Norton Inc, bringing successful business techniques to clients around the globe including the international training organization Strategic Management Group, where he served as senior consultant. Throughout his career Paley has trained business managers and their staff in the areas of planning and strategy development, raising the bar for achievement and forging new approaches to problem solving and competitive edge. His clients include: American Express IBM Detroit Edison Chrysler (Parts Division) McDonnell-Douglas Dow Chemical (Worldwide) W.R. Grace Cargill (Worldwide) Chevron Chemical Ralston-Purina Johnson & Johnson USG Celanese Hoechst Mississippi Power Paley has lectured in The Republic of China and Mexico and has presented training seminars throughout the Pacific Rim and Europe for Dow Chemical and Cargill. As a seminar leader at the American Management Association, he conducted competitive strategy, marketing management, and strategic planning programs for over 20 years. Published books include: The Marketing Strategy Desktop Guide, 2nd Edition How to Develop A Strategic Marketing Plan The Managers Guide to Competitive Marketing Strategies, 3rd Edition Marketing for the Nonmarketing Executive: An Integrated Management Resource Guide for the 21st Century Successful Business Planning: Energizing Your Company's Potential Manage To Win Mastering the Rules of Competitive Strategy: A Resource Guide for Managers Big Ideas for Small Businesses See less