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The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience - Ross, David Frederick
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Bestselling author David Ross has been instrumental in the development of the principles and practices involved in implementing supply chain management in numerous companies across many industries. In this book, he presents a paradigm shift in supply chain thinking. He explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience. Rather than focusing on a portfolio of products, this work explains how to ...

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The Intimate Supply Chain: Leveraging the Supply Chain to Manage the Customer Experience 2008, Auerbach Publications, Oxford

ISBN-13: 9781420064971

Hardcover