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The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy

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Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy - Schwartz, Gary
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""A crash course in making mobile work. The Impulse Economy is a must read" (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz, a pioneer in mobile technology and marketing who has spent his career working with ...

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Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy 2014, Atria Books, New York, NY

ISBN-13: 9781451671872

Trade paperback

The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy 2011, Atria Books, New York, NY

ISBN-13: 9781451671865

Hardcover