The IPO Playbook: An Insider's Perspective on Taking Your Company Public and How to Do It Right

In The IPO Playbook veteran-CFO Steve Cakebread gives readers a glimpse behind the scenes from the early days of Salesforce, Pandora, and Yext, to the bell-ringing moments at the New York Stock Exchange. Steve's stories from Autodesk, Silicon Graphics, and Hewlett Packard make this book an invaluable reference guide and an enjoyable read. Read More

In The IPO Playbook veteran-CFO Steve Cakebread gives readers a glimpse behind the scenes from the early days of Salesforce, Pandora, and Yext, to the bell-ringing moments at the New York Stock Exchange. Steve's stories from Autodesk, Silicon Graphics, and Hewlett Packard make this book an invaluable reference guide and an enjoyable read. Read Less

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