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The IMC PlanPro Handbook - Clow, Kenneth E, Professor, and Baack, Donald, Professor
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With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.

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The IMC PlanPro Handbook 2006, Pearson Prentice Hall, Upper Saddle River

ISBN-13: 9780131998124

Unknown binding