Cowritten by an expert on marketing and an expert on management, this text thoroughly integrates core marketing and management principles into one comprehensive resource for future marketing management professionals. Throughout the text, readers will encounter a significant emphasis on the customer service aspects of marketing, as well as the qualitative and quantitative methods critical to marketing analysis. Whereas other texts commonly focus on what may be needed at the executive level within major corporations, this ...
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Cowritten by an expert on marketing and an expert on management, this text thoroughly integrates core marketing and management principles into one comprehensive resource for future marketing management professionals. Throughout the text, readers will encounter a significant emphasis on the customer service aspects of marketing, as well as the qualitative and quantitative methods critical to marketing analysis. Whereas other texts commonly focus on what may be needed at the executive level within major corporations, this book prepares students to excel professionally in entry- and mid-level positions and in small to mid-sized companies. It guides students through the process of customer acquisition and retention and challenges them to strengthen their qualitative and quantitative analytical skills. The coverage is comprehensive and the book also includes chapters not covered in other texts such as data warehousing, internal and external communications, and Web site management.
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Add this copy of Marketing Management: a Customer-Oriented Approach to cart. $2.93, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2009 by Sage Publications, Inc.
Add this copy of Marketing Management: a Customer-Oriented Approach to cart. $2.93, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Sage Publications, Inc.
Add this copy of Marketing Management: a Customer-Oriented Approach to cart. $2.95, good condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2009 by Sage Publications (CA).
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Seller's Description:
Good. Item has stickers or notes attached to cover and/or pages that have not been removed to prevent further damage Corners are bent. Stains on outside cover/inside the book. Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
Add this copy of Marketing Management: a Customer-Oriented Approach to cart. $25.83, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by Sage Publications, Inc.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1400grams, ISBN: 1412963125.
Add this copy of Marketing Management: a Customer-Oriented Approach to cart. $34.68, good condition, Sold by Book Words rated 4.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2009 by Sage Publications, Inc.
Add this copy of Marketing Management: a Customer-Oriented Approach to cart. $38.02, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by Sage Publications, Inc.
Add this copy of Marketing Management: a Customer-Oriented Approach to cart. $58.04, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2009 by Sage Publications (CA).
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Marketing Management: A Customer-Oriented Approach to cart. $63.55, good condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2009 by Sage Publications (CA).
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Good. Glued binding. Paper over boards. 537 p. Contains: Illustrations, color, Tables, color, Figures. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
