The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magical" experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as ...
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The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream-the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this "magical" experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business. Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you'll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.
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Add this copy of The High Roller Experience: How Caesars and Other World to cart. $5.77, good condition, Sold by Zoom Books East rated 4.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2017 by McGraw Hill.
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Book is in very good condition and may include minimal underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of The High Roller Experience: How Caesars and Other World to cart. $16.95, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2017 by McGraw Hill.
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Used book in very good and clean conditions. Minor cosmetic defects may be present. Pages and cover intact. May include library marks notes marks and highlighting. Fast Shipping.
Add this copy of The High Roller Experience: How Caesars and Other World to cart. $26.25, very good condition, Sold by Patty Klein, Hilltop Book Shop rated 5.0 out of 5 stars, ships from Marshfield, WI, UNITED STATES, published 2017 by McGraw Hill.
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Very Good. Size: 6x0x9; Hardcover in very good condition. Light wear to dust jacket. Cover in great shape. Clean pages free of writing, marks or tears. Binding is secure. Our feedback says it all! Feel confident when you order from Hilltop Book Shop.
Add this copy of The High Roller Experience: How Caesars and Other World to cart. $35.06, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2017 by McGraw Hill.
