Introducing "return on relationship" with your most valued customers The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying. Today's most successful companies are taking a different approach: getting "customers" to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by ...
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Introducing "return on relationship" with your most valued customers The traditional model of growing your business--by relying on employees in sales, marketing, and product development--is dying. Today's most successful companies are taking a different approach: getting "customers" to market, sell, and create products for them. In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your "return on relationship" with select customers--those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm's existing relationships is a modern approach to customer relations--one that yields a distinct business advantage. Illustrated by numerous case studies--Salesforce.com, SAS Institute, 3M, Microsoft, and others--"The Hidden Wealth of Customers" shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability. When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty. Consider this book a blueprint for finally making the most out of your most valuable customer relationships.
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Add this copy of The Hidden Wealth of Customers: Realizing the Untapped to cart. $1.99, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Harvard Business Review Press.
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New. Glued binding. Paper over boards. With dust jacket. 240 p. Contains: Illustrations, black & white, Tables, black & white, Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Fine. Glued binding. Paper over boards. With dust jacket. 240 p. Contains: Illustrations, black & white, Tables, black & white, Figures. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're a small town bookstore that loves books and loves it's customers! Buy from US! Glued binding. Paper over boards. With dust jacket. 240 p. Contains: Illustrations, black & white, Tables, black & white, Figures.
