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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition - Zichermann, Gabe, and Linder, Joselin
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The Gamification Revolution explains how to gamify any business strategy to seize the competitive edge. The book illustrates the importance and inevitability of gamification and walks readers through the process of using game mechanics and concepts to motivate staff, engage customers, and ignite business growth in ways previously impossible

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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition 2013, McGraw-Hill Companies, New York

ISBN-13: 9780071808316

Hardcover