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The Fundamentals of Branding

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The Fundamentals of Branding - Davis, Melissa
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"The Fundamentals of Branding" offers an overview of the foundations for building, developing, and maintaining brands. This work is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.

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The Fundamentals of Branding 2009, AVA Publishing, New York

ISBN-13: 9782940373987

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