How do you make someone choose your shampoo over the other 29 brands on the shelf? That's the kind of make-or-break question every marketing professional faces every day. Here-in a form that will instruct and inspire students of art and design, future copywriters and marketers, as well as any interested businessperson-is a practical introduction to the art and science of branding. Using dynamic graphics and the examples of some of the world's most successful products, it provides a complete, idea-packed overview of the ...
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How do you make someone choose your shampoo over the other 29 brands on the shelf? That's the kind of make-or-break question every marketing professional faces every day. Here-in a form that will instruct and inspire students of art and design, future copywriters and marketers, as well as any interested businessperson-is a practical introduction to the art and science of branding. Using dynamic graphics and the examples of some of the world's most successful products, it provides a complete, idea-packed overview of the field: product design, packaging, icons, brand identities, the in-store experience, co-branding, advertising, and working across international boundaries.
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Add this copy of More Than a Name: an Introduction to Branding to cart. $6.06, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2006 by AVA Publishing.
Add this copy of More Than a Name: an Introduction to Branding to cart. $10.07, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2006 by AVA Publishing.
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Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of More Than a Name: An Introduction to Branding to cart. $44.38, good condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2006 by AVA Publishing.
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Good. Trade paperback (US). Sewn binding. 240 p. Contains: Illustrations. Required Reading Range, 11. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of More Than a Name: an Introduction to Branding to cart. $105.95, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2006 by AVA Publishing.
