Provides a framework for staging interview sessions, interpreting their results and using them in marketing strategies. This book contains topics that include the second coming of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; and conflict resolution in focus groups.
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Provides a framework for staging interview sessions, interpreting their results and using them in marketing strategies. This book contains topics that include the second coming of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; and conflict resolution in focus groups.
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Add this copy of The Focus Group: a Strategic Guide to Organizing, to cart. $5.73, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 1996 by McGraw-Hill Companies.
Add this copy of The Focus Group: a Strategic Guide to Organizing, to cart. $7.10, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1996 by McGraw-Hill Companies.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of The Focus Group: a Strategic Guide to Organizing, to cart. $7.46, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1996 by McGraw-Hill Companies.
Add this copy of The Focus Group: a Strategic Guide to Organizing, to cart. $9.33, good condition, Sold by Pilkington & Sons rated 4.0 out of 5 stars, ships from Windber, PA, UNITED STATES, published 1996 by McGraw-Hill.
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Seller's Description:
Good in good dust jacket. 1994. Irwin Professional Publishing. 308 pages. Hardcover. Dust jacket has some surface and edge wear to cover but the book itself and pages are in nice condition. -Disclaimer: May have a different cover image than stock photos shows, as well as being a different edition/printing, unless otherwise stated. Please contact us if you're looking for one of these specifically. Your order will ship with FREE Delivery Confirmation (Tracking). We are a family business, and your satisfaction is our go.
Add this copy of The Focus Group: a Strategic Guide to Organizing, to cart. $14.14, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1996 by McGraw-Hill Companies.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Focus Group: a Strategic Guide to Organizing, to cart. $14.29, very good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 1996 by McGraw-Hill Companies.
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Very good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!
Add this copy of The Focus Group: a Strategic Guide to Organizing, to cart. $15.12, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1994 by McGraw-Hill Education.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Inscription on the first page, typically just a name but may include a dedication or a brief personal message.
Add this copy of The Focus Group: a Strategic Guide to Organizing, to cart. $26.90, very good condition, Sold by Robinson Street Books rated 3.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 1996 by McGraw-Hill.
Add this copy of The Focus Group: a Strategic Guide to Organizing, to cart. $28.50, good condition, Sold by Ground Zero Books, Ltd. rated 5.0 out of 5 stars, ships from Silver Spring, MD, UNITED STATES, published 1994 by Irwin Professional Publishing.
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Seller's Description:
Good in good dust jacket. Highlighting/underlining. Pencil erasure residue on table of contents. Some other pencil marks and comments noted. DJ has some wear and soiling. xiv, 308 p. Occasional footnotes. Index The "Focus Group" provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. This book contains topics that include: the "second coming" of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; and using focus group resources. Forewrod by Robert H. Albert.
Add this copy of The Focus Group: a Strategic Guide to Organizing, to cart. $33.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1996 by McGraw-Hill.
