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The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate

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The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate - Shih, Clara
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A world-renowned expert shows how to use social networks to drive value and profits in every area of business. This edition includes extensive new coverage on hypertargeting, opt-in channels, Twitter, buyer psychology, and more.

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The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate 2010, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780137085125

2nd edition

Trade paperback