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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff - Shih, Clara, and Benioff, Marc (Foreword by)
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Through case studies, examples, and a practical how-to guide, Shih, one of the world's top business social networking thought leaders and practitioners, helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing.

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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff 2009, Prentice Hall PTR, Boston, MA

ISBN-13: 9780137152223

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