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The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers - Peterson, Erik, and Riesterer, Tim
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"Proven customer engagement approaches for winning in the most important moments driving profitability and growth-customer retention and expansion Industry analysts report that up 70- 80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions? The Expansion Sale provides everything you need to seize the competitive edge in the ...

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The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers 2020, McGraw-Hill Companies

ISBN-13: 9781260462753

Hardcover