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The Eureka Factor: AHA Moments, Creative Insight, and the Brain

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The Eureka Factor: AHA Moments, Creative Insight, and the Brain - Kounios, John, and Beeman, Mark, Professor
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"John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain's right hemisphere contributes to creative thought"--Amazon.com.

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The Eureka Factor: AHA Moments, Creative Insight, and the Brain 2015, Random House

ISBN-13: 9781400068548

Hardcover