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The Dragonfly Effect - Aaker, Jennifer, and Smith, Andy, and Adler, Carlye
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"The Dragonfly Effect" shows how to tap social media and consumer psychological insights to achieve a single, concrete goal. The text features original case studies of global organizations to demonstrate how they achieve social good and customer loyalty.

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The Dragonfly Effect 2010, Jossey-Bass, San Francisco, CA

ISBN-13: 9780470614150

Hardcover