Jennifer Aaker

Dr Jennifer Aaker is a behavioural psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses on the psychology of time and money and the choices driving lasting happiness. She teaches courses on innovation, the power of storytelling and purpose.

Dr Jennifer Aaker is a behavioural psychologist, author, and the General Atlantic Professor at Stanford Graduate School of Business. Her research focuses on the psychology of time and money and the choices driving lasting happiness. She teaches courses on innovation, the power of storytelling and purpose. See less