This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (Entrepreneur.com) Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is ...
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This iconic bestseller from the bestselling author of All Marketers Are Liars proves that winners are just the best quitters and 'should be on every entrepreneur's book list' (Entrepreneur.com) Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it. According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips. Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons. You'll never be number one at anything without picking your shots very carefully. The Dip is a short, entertaining book that helps you do just that. It will forever alter the way you think about success. 'Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent. . . Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move' (Publishers Weekly)
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Add this copy of Dip to cart. $11.52, new condition, Sold by Express_Books rated 5.0 out of 5 stars, ships from Lakewood, NJ, UNITED STATES, published 2007 by Piatkus Books.
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New in new dust jacket. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
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Add this copy of The Dip: The extraordinary benefits of knowing when to to cart. $20.64, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2024 by Piatkus Books.