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The Cultural Dimension of Global Business

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The Cultural Dimension of Global Business - Ferraro, Gary P, and Briody, Elizabeth K
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This book provides an essential foundation for understanding the impact of culture on global business and global business on culture. The authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business. Consideration is given to the individual and intercultural communication as well as to the issues that organizations face as they work globally. The cross-cultural scenarios presented in each chapter allow students of business, management and anthropology to ...

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The Cultural Dimension of Global Business 2023, Routledge, Oxford

ISBN-13: 9781032101989

9th edition

Trade paperback

The Cultural Dimension of Global Business 2023, Routledge, Oxford

ISBN-13: 9781032101972

9th edition

Hardcover

The Cultural Dimension of Global Business 2017, Routledge, Oxford

ISBN-13: 9781138202290

8th edition

Trade paperback

The Cultural Dimension of Global Business 2017, Routledge, Oxford

ISBN-13: 9781138632455

8th edition

Hardcover