Skip to main content alibris logo

The Complete Idiot's Guide to Winning Customer Loyalty

by , ,

Write The First Customer Review
The Complete Idiot's Guide to Winning Customer Loyalty - Raphel, Murray, and Raphel, Neil, and Raye, Janis S
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

"Your company is in your customer's hands. " Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. ? Loyalty program membership exceeded a rate of 30% between 2000 and 2003 ? The top 20% of a company's customers account for 80% of ...

loading
The Complete Idiot's Guide to Winning Customer Loyalty 2005, Alpha Books, Indianapolis, IN

ISBN-13: 9781592573837

Trade paperback