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The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun

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The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun - Rambourg, Erwan
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Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. ...

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The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun 2014, John Wiley & Sons Inc, New York

ISBN-13: 9781118950296

Hardcover