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The Big Red Fez: Zooming, Evolution, and the Future of Your Company

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The Big Red Fez: Zooming, Evolution, and the Future of Your Company - Godin, Seth
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YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for ...

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The Big Red Fez: Zooming, Evolution, and the Future of Your Company 2002, Free Press, New York, NY

ISBN-13: 9780743227902

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