The Art of Selling Movies is a "first-ever look at 60 years of newspaper advertising for motion pictures great and not-so-great. The idea for walk-in and drive-in theatres alike was to motivate patrons to leave their homes, part with precious income, and spend time in the dark, and theatre owners used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink ...
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The Art of Selling Movies is a "first-ever look at 60 years of newspaper advertising for motion pictures great and not-so-great. The idea for walk-in and drive-in theatres alike was to motivate patrons to leave their homes, part with precious income, and spend time in the dark, and theatre owners used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1930s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking a way in."--Book jacket.
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Add this copy of The Art of Selling Movies to cart. $7.97, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2017 by Goodknight Books.
Add this copy of The Art of Selling Movies to cart. $19.98, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by GoodKnight Books.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Art of Selling Movies to cart. $26.25, like new condition, Sold by Argosy Book Store rated 5.0 out of 5 stars, ships from New York, NY, UNITED STATES, published 2017 by Pennsylvania.
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Fine in fine jacket. Illustrated profusely in color and black and white. 286 pages. 4to, black boards, d.w. Pittsburgh: Pennsylvania, (2017). A fine copy in a fine dust wrapper.
Add this copy of The Art of Selling Movies to cart. $30.44, new condition, Sold by booksXpress, ships from Bayonne, NJ, UNITED STATES, published 2017 by Goodknight Books.
