A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the ...
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A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio ; MGM's gamble on the Marx Brothers with A Night at the Opera ; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford's Stagecoach ; Orson Welles' failed Citizen Kane campaign; Billy Wilder's unusual and dark Hollywood statement picture, Sunset Boulevard ; the selling of Rebel Without a Cause , Giant , and East of Eden following the death of James Dean; Alfred Hitchcock's personal gamble with Psycho ; and much more!
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Add this copy of Showmen, Sell It Hot! : Movies as Merchandise in Golden to cart. $2.95, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2013 by Goodknight Books.
Add this copy of Showmen, Sell It Hot! : Movies as Merchandise in Golden to cart. $2.95, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2013 by Goodknight Books.
Add this copy of Showmen, Sell It Hot! : Movies as Merchandise in Golden to cart. $3.51, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2013 by Paladin Communications.
Add this copy of Showmen, Sell It Hot! Movies as Mechandise in Golden to cart. $13.00, like new condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2013 by Goodknight Books.
Add this copy of Showmen, Sell It Hot! Movies as Mechandise in Golden to cart. $13.00, very good condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2013 by Goodknight Books.
Add this copy of Showmen, Sell It Hot! Movies as Mechandise in Golden to cart. $13.45, new condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2013 by Goodknight Books.
Add this copy of Showmen, Sell It Hot! Movies as Merchandise in Golden to cart. $24.25, new condition, Sold by Hollywood Canteen rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2013 by goodknight books.
Add this copy of Showmen, Sell It Hot! : Movies as Merchandise in Golden to cart. $32.60, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2013 by GoodKnight Books.
Add this copy of Showmen, Sell It Hot! : Movies as Merchandise in Golden to cart. $70.12, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2013 by GoodKnight Books.
