The Advertised Mind: Groundbreaking Insights Into How Our Brains Respond to Advertising

Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised. Read More

Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $34.99 Title: The Advertised Mind by Erik Du Plessis Publisher: Kogan Page Print ISBN: 9780749450243, 074945024X eText ISBN: 9780749445782 Edition: 2008 1st edition Format: PDF eBook	$34.99 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ