The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top ...
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The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
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Add this copy of The Branded Mind: What Neuroscience Really Tells Us to cart. $7.47, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2011 by Kogan Page.
Add this copy of The Branded Mind: What Neuroscience Really Tells Us to cart. $35.13, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2011 by Kogan Page.
Add this copy of The Branded Mind: What Neuroscience Really Tells Us to cart. $37.76, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2011 by Kogan Page Ltd.
Add this copy of The Branded Mind: What Neuroscience Really Tells Us to cart. $38.83, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2011 by Kogan Page Ltd.
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Add this copy of The Branded Mind: What Neuroscience Really Tells Us to cart. $49.00, like new condition, Sold by Chapter 1 Books rated 5.0 out of 5 stars, ships from Johannesburg, SOUTH AFRICA, published 2011 by Kogan Page.
