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Survey Research for Managers: How to Use Surveys in Management Decision-making

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Survey Research for Managers: How to Use Surveys in Management Decision-making - Worcester, Robert M. (Foreword by), and Hutton, Peter F.
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The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.

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