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Strategisches Management f?r die Hotellerie

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Strategisches Management f?r die Hotellerie - Von Freyberg, Burkhard, and Zeugfang, Sabrina, and Schmidt, Laura
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Globalization, over-capacity, and competitive pressures have united to create a state of upheaval in the German-speaking hotel industry. To confront these challenges, the techniques of strategic hotel management are essential. Already in its 2nd edi

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Strategisches Management für die Hotellerie 2019, Walter de Gruyter, Basel/Berlin/Boston

ISBN-13: 9783110575743

German
2nd 2., Vollstandig Aktualisierte Und Erweiterte Auflage edition

Trade paperback