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Strategic Planning for New and Emerging Business: A Consulting Approach

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Strategic Planning for New and Emerging Business: A Consulting Approach - Fry, Fred L, and Weinzimmer, Laurence G, Ph.D., and Stoner, Charles
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The authors give owners of new and emerging businesses extensive knowledge of strategic planning steps. Readers will learn how to assess the external environment, address competitive forces, identify internal strengths and weaknesses, and develop a strategic thrust for their emerging enterprises.

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Strategic Planning for New and Emerging Business: A Consulting Approach 1999, Dearborn Trade, Chicago, IL

ISBN-13: 9781574101140

2nd edition

Hardcover