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Business: An Integrative Framework

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Business: An Integrative Framework - Fry, Fred L.
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Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in todays world.

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Business: An Integrative Framework 2001, McGraw-Hill Companies

ISBN-13: 9780072367676

Unabridged

Hardcover

Business: An Integrative Framework 1998, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780256236125

Hardcover