This text is a coursebook tailored specifically for students undertaking the Planning and Control module of the CIM Diploma. The book is officially endorsed by the CIM and approved by the CIM Chief Examiner, and features a user-friendly and interactive design and structure. The text contains: a firmly international perspective; material to cover e-marketing issues; up-to-date examples and case-studies to illustrate the theory; text references and website references; and preparatory aids for the final exam, including the ...
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This text is a coursebook tailored specifically for students undertaking the Planning and Control module of the CIM Diploma. The book is officially endorsed by the CIM and approved by the CIM Chief Examiner, and features a user-friendly and interactive design and structure. The text contains: a firmly international perspective; material to cover e-marketing issues; up-to-date examples and case-studies to illustrate the theory; text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.
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Add this copy of Cim Coursebook 01/02 Strategic Marketing Management to cart. $31.65, like new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2001 by Elsevier.
Add this copy of Cim Coursebook 01/02 Strategic Marketing Management: to cart. $46.93, new condition, Sold by discount_scientific_books rated 3.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2001 by Butterworth-Heinemann Ltd.
Add this copy of Cim Coursebook 01/02 Strategic Marketing Management: to cart. $59.41, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by Butterworth-Heinemann.
