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Strategic Marketing Management - Meek, Helen, and Meek, Richard, and Ensor, John
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Includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions. This title is co-written by the CIM Examiner for the Strategic Marketing Management module.

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Strategic Marketing Management 2003, Butterworth-Heinemann Ltd, Oxford

ISBN-13: 9780750659659

Paperback