For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorising), Barney/Hesterly provides an organising framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analysing cases and business situations.
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For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorising), Barney/Hesterly provides an organising framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analysing cases and business situations.
Read Less
