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Strategic Management and Competitive Advantage

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Strategic Management and Competitive Advantage - Barney, Jay, and Hesterly, William
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Core strategic management concepts without the excess. What Is Strategy and the Strategic Management Process?; Evaluating a Firm's External Environment; Evaluating a Firm's Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy For readers interested in learning the fundamental concepts of strategic management, without having to skim ...

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Strategic Management and Competitive Advantage 2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136094586

3rd Revised edition

Hardcover