The basic principles of researched-based strategic planning remain unchanged...However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater. Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning ...
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The basic principles of researched-based strategic planning remain unchanged...However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater. Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning for Public Relations and Marketing has been revamped to meet the evolving needs of public relations and marketing professionals. Strategic Communications Planning for Public Relations and Marketing: Features an updated and streamlined Strategic Communications Planning Matrix that follows each public through messages, strategies, and tactics. Includes new chapters on creativity, social media, and responding to requests for proposals (RFPs). Is practical! Tips from the Pros, Matrix Applied, Strategy Briefs, and Mini Cases vignettes demonstrate how companies are applying strategic communications.
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Add this copy of Strategic Communications Planning for Public Relations to cart. $3.30, fair condition, Sold by Once Upon A Time Books rated 3.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2014 by Kendall Hunt Publishing.
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Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of Strategic Communications Planning for Public Relations to cart. $6.25, good condition, Sold by The Book Cellar rated 4.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2014 by Kendall Hunt Publishing.
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Good. Size: 7x0x9; Some wear, but still a good reading copy. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Strategic Communications Planning for Public Relations to cart. $6.42, good condition, Sold by Jenson Books Inc rated 5.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2014 by Kendall/Hunt Publishing Co ,U.S..
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This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact, but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
Add this copy of Strategic Communications (49159) to cart. $6.55, good condition, Sold by Collegebooksdirect rated 4.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2014 by Kendall/Hunt Publishing Co ,U.S..
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Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
Add this copy of Strategic Communications Planning for Public Relations to cart. $10.04, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2014 by Kendall/Hunt Publishing Co ,U.S..
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Good. Good condition. 6th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Strategic Communications Planning for Public Relations to cart. $12.00, very good condition, Sold by Robert Harper Books rated 5.0 out of 5 stars, ships from Hyattsville, MD, UNITED STATES, published 2014 by Kendall Hunt Publishing.
Add this copy of Strategic Communications Planning for Effective Public to cart. $13.23, good condition, Sold by TextbookRush rated 4.0 out of 5 stars, ships from Grandview Hts, OH, UNITED STATES, published 2014 by Kendall/Hunt Publishing Co ,U.S..
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Add this copy of Strategic Communications: Planning for Public Relations to cart. $38.19, good condition, Sold by Zoom Books Company rated 4.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 2016 by Kendall/Hunt Publishing Co ,U.S..
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Book is in good condition and may contain underlining or highlighting and minimal wear. The book can also include library labels. May not contain miscellaneous items (toys, dvds, etc). We offer 100% money back guarantee and fast customer support.
Add this copy of Strategic Communications Planning for Public Relations to cart. $38.53, good condition, Sold by Book Words rated 3.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2014 by Kendall Hunt Publishing.
Add this copy of Strategic Communications Planning for Public Relations to cart. $38.72, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2014 by Kendall Hunt Publishing.
