The basic principles of researched-based strategic planning remain unchanged...However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater. Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning ...
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The basic principles of researched-based strategic planning remain unchanged...However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater. Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning for Public Relations and Marketing has been revamped to meet the evolving needs of public relations and marketing professionals. Strategic Communications Planning for Public Relations and Marketing: Features an updated and streamlined Strategic Communications Planning Matrix that follows each public through messages, strategies, and tactics. Includes new chapters on creativity, social media, and responding to requests for proposals (RFPs). Is practical! Tips from the Pros, Matrix Applied, Strategy Briefs, and Mini Cases vignettes demonstrate how companies are applying strategic communications.
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Add this copy of Strategic Communications: Planning for Public Relations to cart. $18.56, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2016 by Kendall Hunt Publishing.
Add this copy of Strategic Communications: Planning for Public Relations to cart. $18.56, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2016 by Kendall Hunt Publishing.
Add this copy of Strategic Communications: Planning for Public Relations to cart. $18.56, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2016 by Kendall Hunt Publishing.
Add this copy of Strategic Communications: Planning for Public Relations to cart. $18.56, fair condition, Sold by Goodwill of the Olympics rated 5.0 out of 5 stars, ships from TACOMA, WA, UNITED STATES, published 2016 by Kendall/Hunt Publishing Co ,U.S..
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Fair. An acceptable and readable copy. All pages are intact, and the spine and cover are also intact. This item may have light highlighting, writing or underlining through out the book, curled corners, missing dust jacket and or stickers.
Add this copy of Strategic Communications: Planning for Public Relations to cart. $18.56, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2016 by Kendall Hunt Publishing.
Add this copy of Strategic Communications: Planning for Public Relations to cart. $18.56, fair condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2016 by Kendall/Hunt Publishing Co ,U.S..
Add this copy of Strategic Communications: Planning for Public Relations to cart. $20.40, fair condition, Sold by BooksRun rated 5.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2016 by Kendall Hunt Publishing.
Add this copy of Strategic Communications: Planning for Public Relations to cart. $25.28, good condition, Sold by Sugarhouse Book Works rated 5.0 out of 5 stars, ships from Salt Lake City, UT, UNITED STATES, published 2016 by Kendall/Hunt Publishing Co ,U.S..