The Impact Paradigm widens the focus of communication technique beyond presentation skills, helping students to adopt all aspects of strategic communication while articulating different points of view and engaging others. Utilizing a three part framework, the authors introduce strategic communication as a mode of achieving success in a business environment through identifying a desired outcome and aligning verbal, vocal, and visual behaviour. Lennard and Hsieh, experts in the managerial communication field, end each section ...
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The Impact Paradigm widens the focus of communication technique beyond presentation skills, helping students to adopt all aspects of strategic communication while articulating different points of view and engaging others. Utilizing a three part framework, the authors introduce strategic communication as a mode of achieving success in a business environment through identifying a desired outcome and aligning verbal, vocal, and visual behaviour. Lennard and Hsieh, experts in the managerial communication field, end each section with specific examples of interaction, helping to contextualize students' understanding. The book concludes with a series of detailed exercises to solidify concepts through application. The text's clear rhetoric and practical approach will appeal to graduate and professional students of business communication and public speaking, as well as instructors and professionals in the management field.
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Add this copy of Strategic Communication at Work: The Impact Paradigm to cart. $46.92, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Routledge.
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New. Print on demand Trade paperback (US). Glued binding. 188 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
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New. Trade paperback (US). Glued binding. 188 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Trade paperback (US). Glued binding. 188 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
Add this copy of Strategic Communication at Work to cart. $64.03, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Routledge.