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Strategic Communication at Work: The Impact Paradigm

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Strategic Communication at Work: The Impact Paradigm - Lennard, Diane
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The Impact Paradigm widens the focus of communication technique beyond presentation skills, helping students to adopt all aspects of strategic communication while articulating different points of view and engaging others. Utilizing a three part framework, the authors introduce strategic communication as a mode of achieving success in a business environment through identifying a desired outcome and aligning verbal, vocal, and visual behaviour. Lennard and Hsieh, experts in the managerial communication field, end each section ...

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Strategic Communication at Work: The Impact Paradigm 2018, Routledge, Oxford

ISBN-13: 9781138714625

Trade paperback

Strategic Communication at Work: The Impact Paradigm 2018, Routledge, Oxford

ISBN-13: 9781138714595

Hardcover