Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing.
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Popular sports and entertainment topics continue to be the foundation for teaching marketing concepts in this expanded, updated edition. Throughout the book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. The text addresses current trends in social media as it relates to promotion, and also covers math functions that would be needed in marketing.
Read Less
Add this copy of Sports and Entertainment Marketing Updated, Precision to cart. $18.37, new condition, Sold by Walker Bookstore rated 5.0 out of 5 stars, ships from Tempe, AZ, UNITED STATES, published 2018 by Cengage Learning.
Add this copy of Sports and Entertainment Marketing Updated, Precision to cart. $72.59, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by Cengage Learning.
