Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach ...
Read More
Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge. ADVERTISING AND SALES PROMOTION employs relevant ads, exhibits, and photographs to capture your interest and through its writing style, gives a solid understanding of advertising along with the challenges facing the promotion, advertising, and marketing industries today. Prepare for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND SALES PROMOTION, its accompanying supplements, and author-driven learning and teaching support.
Read Less
Add this copy of Advertising and Sales Promotion to cart. $2.61, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Advertising and Sales Promotion to cart. $2.61, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Advertising and Sales Promotion to cart. $4.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Advertising and Sales Promotion to cart. $8.25, good condition, Sold by Walker Bookstore rated 5.0 out of 5 stars, ships from Tempe, AZ, UNITED STATES, published 2012 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. HARDCOVER. PLEASE NOTE THAT CD-ROM components, access cards/codes, digital license, and other supplemental materials are NOT guaranteed to be included for used items. If their inclusion is essential, please inquire before purchasing to determine whether they are included. Light to moderate wear to cover/edges/corners. School markings and writing on/inside covers. Minimal markings/highlighting on/inside book, none of which detracts from content. Binding and cover solidly connected.
Add this copy of Advertising and Sales Promotion to cart. $13.50, very good condition, Sold by Allied Book Company rated 5.0 out of 5 stars, ships from Ligonier, IN, UNITED STATES, published 2012 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Size: 9x0x11; Pages Unused! Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Cover has shelf wear. Contents Unused. Very Good.
Add this copy of Advertising and Sales Promotion to cart. $14.14, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2012 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Advertising and Sales Promotion; 9781111573232; to cart. $26.55, very good condition, Sold by APlus Textbooks rated 5.0 out of 5 stars, ships from Alpharetta, GA, UNITED STATES, published 2012 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. No dust jacket. Multiple Copies Available-Very Good Condition-May have school stamp and/or student names-May have some cover wear-DOES NOT INCLUDE ANY CDs OR ACCESS CODES IF APPLICABLE.
Add this copy of Advertising and Sales Promotion to cart. $29.45, like new condition, Sold by Allied Book Company rated 5.0 out of 5 stars, ships from Ligonier, IN, UNITED STATES, published 2012 by Cengage Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Like New. Size: 11x8x0; Unused! Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Slight shelf wear. Contents Unused. Like New.
