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Sport Marketing: Managing the Exchange Process

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Sport Marketing: Managing the Exchange Process - Milne, George R, and McDonald, Mark a
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A unique collection of topics on the discipline of sport marketing helps sport marketers be more effective in managing their relationships with consumers. Topics include fan identification, measuring participant and spectator motivations; brand

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Sport Marketing: Managing the Exchange Process 1998, Jones & Bartlett Publishers

ISBN-13: 9780763708733

Marketing edition

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