Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by ...
Read More
Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.
Read Less
Add this copy of Cases in Sport Marketing to cart. $3.85, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Jones & Bartlett Publishers.
Add this copy of Cases in Sport Marketing to cart. $3.90, very good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 1998 by Jones & Bartlett Publishers.
Add this copy of Cases in Sport Marketing [Paperback] McDonald, Mark a to cart. $7.44, good condition, Sold by Oceanbooks rated 5.0 out of 5 stars, ships from Dacula, GA, UNITED STATES, published 1998 by Jones & Bartlett Learning.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Nice book. Some wear to cover edges and corners. Mark on first page. A few other pages have minimal notes. Crease on front cover bottom right corner. Light scratches on back cover.
Add this copy of Cases in Sport Marketing to cart. $9.61, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 1998 by Jones & Bartlett Publishers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Cases in Sport Marketing to cart. $24.76, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Jones and Bartlett.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 600grams, ISBN: 9780763708634.
Add this copy of Cases in Sport Marketing to cart. $45.36, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1998 by Jones & Bartlett Publishers.
Add this copy of Cases in Sport Marketing (Paperback Or Softback) to cart. $56.33, new condition, Sold by BargainBookStores rated 3.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 1998 by Jones & Bartlett Publishers.
