Sport Business in the Global Marketplace

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios. Read More

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $16.50 (Expires May 28, 2024) 60 Day Rental: $22.00 (Expires Jun 27, 2024) 90 Day Rental: $27.50 (Expires Jul 27, 2024) 120 Day Rental: $33.00 (Expires Aug 26, 2024) 180 Day Rental: $35.75 (Expires Oct 25, 2024) Buy eBook Lifetime Access: $54.99 Title: Sport Business in the Global Marketplace by H. Westerbeek; A. Smith Publisher: Springer Nature Print ISBN: 9781403903006, 140390300X eText ISBN: 9780230598898 Edition: 2002 2003 edition Format: PDF eBook	$16.50 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ