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Social Marketing: Principles and Practice for Delivering Global Change

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Social Marketing: Principles and Practice for Delivering Global Change - Hastings, Gerard, and Domegan, Christine
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Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.

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Social Marketing: Principles and Practice for Delivering Global Change 2023, Routledge, Oxford

ISBN-13: 9781032059679

4th edition

Trade paperback

Social Marketing: Principles and Practice for Delivering Global Change 2023, Routledge, Oxford

ISBN-13: 9781032059662

4th edition

Hardcover