Excerpt from Social Expressiveness of Products and Social Desirability as Mediating Variables in Fishbein's Model Fishbein's behavioral intention model often produces weak and inconsistent predictions in marketing applications. In this research, a structural equation methodology is used to test hypotheses concerning the mediating effect of social expressiveness of products on the predictive power of the model and on the the interdependency of attitudinal and normative variables. The findings support the hypothesis that ...
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Excerpt from Social Expressiveness of Products and Social Desirability as Mediating Variables in Fishbein's Model Fishbein's behavioral intention model often produces weak and inconsistent predictions in marketing applications. In this research, a structural equation methodology is used to test hypotheses concerning the mediating effect of social expressiveness of products on the predictive power of the model and on the the interdependency of attitudinal and normative variables. The findings support the hypothesis that Fishbein's model explains more variation in buying intentions for products under a high degree of volitional control high socially expressive products, like clothing) than for products under a low degree of volitional control soft drinks). About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at ... This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Add this copy of Social Expressiveness of Products and Social to cart. $16.12, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2018 by Forgotten Books.
Add this copy of Social Expressiveness of Products and Social to cart. $25.85, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2018 by Forgotten Books.
Add this copy of Social Expressiveness of Products and Social to cart. $42.21, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by Forgotten Books.
Add this copy of Social Expressiveness of Products and Social to cart. $56.83, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by Forgotten Books.
