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Social Brand Management in a Post Covid-19 Era

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Social Brand Management in a Post Covid-19 Era - Dias, Patrícia, and Duarte, Alexandre
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This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

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Social Brand Management in a Post Covid-19 Era 2023, Routledge, Oxford

ISBN-13: 9781032465722

Hardcover