This book looks seriously at both scientific market research and trends of "shock marketing", and, while offered as a guide for business, it presents the color, humor, and drama of advertising today in a highly readable, useful, and entertaining format.
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This book looks seriously at both scientific market research and trends of "shock marketing", and, while offered as a guide for business, it presents the color, humor, and drama of advertising today in a highly readable, useful, and entertaining format.
Read Less
Add this copy of Shock Marketing: Advertising, Influence and Family to cart. $59.95, very good condition, Sold by Defunct Books rated 3.0 out of 5 stars, ships from Nashville, TN, UNITED STATES, published 1997 by Bonus Books.
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Seller's Description:
Very Good in Very Good jacket. Book DJ has edge wear, minor creases, minor scratches, rubbed corners/spine. Boards have edge wear, rubbed corners/spine. No writing. Very good.
Add this copy of Shock Marketing: Advertising, Influence and Family to cart. $104.96, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1993 by Bonus Books.